Upasna, more commonly referred to as Pas, is the Search Lead at Ziff Davis, where she architects and executes the organic search strategies for Mashable and PCMag. Holding a degree in Biomedical Laboratory Diagnostics from Michigan State University, she started her career as a Clinical Research Scientist, but her love for data drew her into the field of SEO several years ago. Pas’ unique experience in science and search has allowed her to bring a logical and analytical approach to digital marketing. Pas has employed these pragmatic strategies in her work for several Fortune 100 brands (including Ford Motor Company, Valvoline, Mars Corporation, Intel, Dr. Pepper Snapple Group, and Kimberly-Clark) to increase their web visibility and authority while maintaining brand integrity to drive greater conversion. In addition to her full-time tech job, Pas is a Zumba instructor, fitness instructor, meditation teacher, and a yoga teacher-in-training.